Getting qualified sales leads for your HVAC, electrical, plumbing, or really any field services business is critical for success. Creating these leads should be your single most important objective. The more quality leads you are able to get, the more likely you are to get long-term customers. There are many proven ways to effectively generate leads. In the past, you could get away with a simple mailer or magazine ad. In today’s world, a successful marketing strategies consists of multiple sources. Below are some tips to get more leads and drive success for your business.
Search Engine Optimization
When setting up your website, you should use the SEO, also known as Search Engine Optimization, tool to give your page presence in search engines. This marketing effort helps you the reach the greatest number of people. There are a number of ways you can use to rank your pages higher for organic search.
Geo-Targeted Pages for Local Listings
Search engines rank individual pages rather than whole websites. If your business offers services to multiple cities, it is necessary to create individual web pages for each city to generate more specific listings for each location.
Writing Content for Your Geo-Pages
Write unique content for each page to boost your page ranking. Your content should be simple and natural. Write your copy that is easy for an 8 year old child to understand, especially for those who are not fluent in English.
Include keywords in your content to increase rankings. There are tools that can help you identify the most searched words which you can add to your page content, Meta descriptions, title tags and headings.
Pay Per Click (PPC)
PPC advertising for better and faster results. PPC is a paid ad, targeted to a specific search term that appears alongside your organic result, either at the bottom of the search result page or at the top, that helps to boost your SERP visibility. Google AdWords is a platform where you can advertise your website in search results and when someone searches for a specific keyword, you “pay per click” on your advertisement. The click leads the user to your website where they can get more information about your company.
To use PPC advertising you should have a clear budget on how much you are willing to pay for each lead you receive and keywords that you want your HVAC ad to show.
Social Media Marketing for HVAC Companies
Marketing your HVAC business on Social media is irrefutably a great way to maximize your visibility to potential clients.
Your business should leverage on all social media platforms, used by your target audience, as a marketing strategy. Create a Facebook page for your HVAC business and post compelling content for your target customers. Make it useful and resourceful by providing valuable information on HVAC and how tips on how to save time and money. The idea is to present your company as experts in HVAC. Remember to include a call to action in your posts.
You should invest in Facebook ads campaigns and boosted posts to maximize your presence and to get more likes and followers on the platform. Facebook ads are less expensive compared to PPC ads. It is also very important to positively engage your customers. Avoid negative or rude comments that might ruin the image of your HVAC business. Always respond promptly, engage the social media users in a friendly manner and be willing to help. You should explore other social media platforms as well such as Twitter, Instagram, Google+, Yelp and leverage them to build a brand for your HVAC business.
Email Marketing for HVAC Business
Make use of email marketing to generate business leads and sales for your HVAC business.
Your website should have a subscription link that is easy and quick to sign up, requiring less information, for instance, name and email. Create email newsletters that are consistent with the look and feel of your HVAC brand. When designing your email newsletters, make sure the content is engaging and easy to digest. Divide the content into sections to make it easy to skim through. Remember to optimize your newsletter for mobile devices and test it on different devices for user experience, to ensure its effectiveness, before sending it out. Always include an accessible unsubscribe button in the email for those who opts-out.
Great Customer Service
Providing exemplary customer service is a long-term growth strategy that your HVAC company should invest in. your advertising campaigns are geared towards engaging target audience to get them interested with an aim of converting them into customers. Remarkable customer service is the best strategy that you can use to achieve these goals.