ZigaForm version 5.3.5

Markup Methods

By |2021-07-28T00:27:58-05:00March 22nd, 2018|Comments Off on Markup Methods
Print Friendly, PDF & Email


Markup Method Types

Charge a Fixed Dollar Amount

This is not used a lot in business, but some companies may what to use this to make sure the expense of handling those small inventory parts are well covered. Essentially, it costs just as much to handle, package, inventory, and distribute small parts as it does to handle one large inventory part.

You decide you want to receive $3.00 for all parts that cost you $0.02 to $1.00.

Direct Cost $ 0.15 Selling Price

$ 3.00

Direct Cost $ 0.77 Selling Price

$ 3.00

Markup Direct Cost by Fixed Dollar Amount

Again, this is not used a lot in business.

You decide you want to receive a $5.00 profit on every part you sell.

Direct Cost $   1.00 Selling Price

$   6.00

Direct Cost $ 11.00 Selling Price

$ 16.00

As you can see, this is not very realistic.

Markup Direct Cost by % (By Markup)

This may work for you, if you want a 20% markup on all parts your sell.

Direct Cost $ 500.00 Selling Price $ 600.00 Formula = $  500.00 x 1.20 = $600.00
Direct Cost $   11.00 Selling Price $   13.20 Formula = $    11.00 x 1.20 = $  13.20


If an item cost $500 and you want to add a 20% markup:

500 x 20% = $10

$500 + $100 = $600 (Selling Price)

The actual margin on this item is less than 20%.

($600 – 500) ÷ $600 = 16.67%

Retail – Cost) ÷ Retail

Warning: If you want to markup an item 20%, you add 20% of the item’s cost, to the cost. However, a 20% markup does NOT yield a 20% margin! It is important that you utilize margin and markup properly.

By Gross Profit Margin (By Margin)

Your gross profit ratio tells you how much of each sales dollar you can expect to use to cover your operating expenses and profit. A gross profit margin of 0.33:1 means that for every dollar in sales, you have 33 cents to cover your basic operating costs and profit.

In other words, the gross profit tells a company finance net sales minus the cost of goods and service sold.

You want to make a Total Gross Profit Margin of 30%. (Subtract 30% from 100% = 70%)

Direct Cost $ 500.00 Selling Price $ 714.29 Formula =

$  500.00 ÷ 70 % = $714.29

Direct Cost $   11.00 Selling Price

$   15.71

Formula =

$    11.00 ÷ 70 %=  $  15.71


If the cost for an item is $500 and you want a 30% margin:

$500 ÷  (100%-30%)

$500 ÷  (70%)

$500 ÷  .70 = $714.29

Cost ÷  (100%-GM%) = Selling Price

Note: A variation taught by many accountants is to also include what is known as base overhead factor (BOF). That ranges from 1.25% to 5%. The same margin with the BOF method, in this case 5%, would be as follows:

$500 ÷  (100%-30%-5%)

$500 ÷  (65%)

$500 ÷  .65 = $769.23

Cost ÷  (100%-GM%-BOF%) = Selling Price

Note: In the Margin example above, DO NOT make the common error of multiplying by .70! In this case that would yield a selling price of $850.00; nice if you can get it honestly but the greatest probability is that a competitor would undercut your bid at the same (anticipated) margin!

Multiply Direct Cost by a Number

If you want to markup everything you sell by the same markup amount, you can multiple by a certain number .

If you would want to sell everything at cost and 3x, use this method.

Direct Cost $ 500.00 Selling Price $ 1500.00 Formula = $  500.00 x 3 = $1500.00
Direct Cost $   11.00 Selling Price $     33.00 Formula = $      1.00 x 3 = $    33.00

As you can see, this isn’t very feasible for high dollar amounts; you would probability price yourself out of business.

No Markup

You have a customer who you, for whatever reason, have decided that you will sell parts to at cost (your cost). You would select this method. This will cause all parts to be invoiced at your cost and will indicate to other Total Office Manager users that you have not forgotten to select a markup method.

Examples of Use: The No Markup Method could be used to transfer parts from one division to another. You could also use this method for a customer who you have promised to provide parts to at cost.

What Is It

The gross profit margin ratio indicates how efficiently a business is using its materials and labor in the production process. It shows the percentage of net sales remaining after subtracting cost of goods sold. A high gross profit margin indicates that a business can make a reasonable profit on sales, as long as it keeps overhead costs in control.

When To Use It

“Am I pricing my goods or services properly?” A low margin – especially in relation to industry norms – could indicate you are under pricing. A high margin could indicate overpricing if business is slow and profits are weak.

Related Content

Price Level List
Understanding Bar Codes

Share This Story, Choose Your Platform!

About the Author:

HVAC Electrical Plumbing Software

Aptora delivers a true All-In-One services software solution including CRM, accounting, payroll, inventory, vendors, sales, marketing, dispatch, flat rate pricing, and more. NO 3rd party plugins or integrations required. Created by contractors for contractors, we know what it takes to grow your services-based businesses.


Sign-up to get the latest news and update information. Don’t worry, we won’t send spam!

Go to Top