Marketing is a very important part of management. It is strongly recommended that you setup and use a comprehensive list of marketing types. Marketing types are used to identify which methods of marketing are working, so informed decisions about marketing expenditures can be made.
Examples of marketing types might include “Newspaper”, “Yellow Pages”, “Bill Board”, “Direct Mail”, “Referral”, “Existing Customer”, etc.
From the main menu, click Company | Lists | Marketing Type List, then right-click anywhere in the list and choose New Marketing Type from the pop-up list.